Evolving the SDG impact of WWF Australia's Impactio Platform
WWF Australia
● OVERVIEW
WWF’s global Impactio platform is the first blockchain-based collaborative governance platform developed to curate, vet and fund social and environmental impact projects at scale. Originating from WWF’s Panda Labs, the platform seeks to align investors with SDG focused projects and ventures.
As the platform aged and its stakeholder ecosystem grew, WWF Australia engaged TGD in collaboration with PwC, to help the platform evolve with a focus on designing an impact performance measurement framework in line with WWF’s purpose and SDG investment goals.
● THE CHALLENGE
WWF Australia built the Impactio platform to enable global collaboration to curate, support and deliver a portfolio of high-quality impactful solutions to social & environmental problems.
Using an ecosystem of digital technologies the Impactio platform runs innovation and impact challenges in partnership with influential organisations, to identify and improve high-value solutions, and share them with stakeholders who can unlock the required support to help them scale.
The Impactio platform has delivered great impact to date, but needed to adapt to its growing ecosystem and align with ever-evolving stakeholder and reporting needs.
● THE PROJECT
We delivered an implementable strategy that anchored Impactio’s value proposition in the impact investing ecosystem and optimised its business model while developing critical performance indicators and a roadmap.
We worked closely with internal and external WWF stakeholders to ensure requirements and best practices were captured and translated into a forward plan that focused on scaling the impact of WWF-supported ventures.
● TOGETHER WE:
Focused Impactio’s innovation while catering for different venture maturity, sectors and geographical differences to catalyse the impact investment sector and WWF’s role in it
Facilitated a co-design process to understand the value proposition, the desired future state for the platform and leverage user insights to improve the platform and validate its value proposition
Combined stakeholder insights with market analysis to highlight an optimal development strategy and agree on impact metrics aligned to global environmental goals and outcomes
● THE RESULT
The Impactio global innovation review helped to reaffirm the value of the uniquely collaborative platform with donors, investors and social and environmental innovators. By developing a roadmap that emphasised data collation and globally endorsed impact and portfolio performance metrics the Impactio platform could demonstrate its relevance and ability to deliver results - positioning it above its competitors and attracting and retaining competitive funding and investor relationships.
Led by market insights, impact tracking and investment recommendations, WWF can significantly uplift the Impactio platform with agile business models that align with key investor expectations.
21
Global innovation projects analysed
26
Critical impact trends identified for the portfolio
1
Impact Logic Model adopted by stakeholders
● THE FUTURE
The renewed Impactio platform underscored WWF’s effectiveness in supporting mission-driven entrepreneurs, which improves their capability to attract and retain critical investor support for early-stage impact ventures.
● WHAT WE DELIVERED
Business model insights, competitive landscape analysis and identifying strategic opportunities
Value proposition across venture building, ecosystem building, capital raising and data analytics
Impact tracking insights, challenges and approaches
A recommended Program Logic Model
Venture maturity analysis
Investor returns on investment and requirements
High-level implementation roadmap
Impact metrics for venture building and investment tracking
