Overview
This project engaged fishing and aquaculture stakeholders through 15 Focus Groups and a Workshop in the design of research, development and adoption priorities. The process encouraged collaborative and unified execution on major systemic issues and opportunities to drive the industry toward their desired future through the development of 3 initiatives to be played out across 5 key focus areas.
The Challange
Under the constraints of COVID-19 and in the pursuit of a new form of collaboration we engaged more deeply with stakeholders in the fishing and aquaculture community. Along with a new approach the FRDC anticipated being able to demonstrate decisive action following the conclusion of this project in order to build confidence in stakeholders that they have been heard and resources are being moved into place.
The Project
Working closely with FRDC, this project engaged 50+ stakeholders to understand the challenges, goals and opportunities of the industry and collaboratively design the activities to address them through
Desktop research
15 Focus Groups
Focus Group Insights report
Workshop (50+ participants)
FRDC Board Workshop
Final report and recommendations
The Result
The generation of three key insights based on extensive Focus Group and Workshop interactions point to 1) the nature of fishing and aquaculture challenges, 2) the resultant need for FRDC systems and processes to manage a portfolio of complex challenges and 3) the opportunity to lift capabilities of participants enabling systems change leaders at the forefront of industry transformation.
The Future
The next steps for these initiatives and focus areas provide some focus and direction further work is required to rigorously plan and engage with partners to move into the implementation phase. The input from the FRDC stakeholders through the engagement will form the basis for guiding FRDC’s annual planning cycle.
What we delivered
15 Focus Groups with stakeholders to listen and build trust with participants
Insights Document detailing our synthesis of the Focus Groups
1 x Workshop (50 participants) to validate our synthesis of their challenges and desired future state and identify potential solution areas
1 x FRDC Board workshop validating outcomes and next steps
1 Final report detailing all insights, initiatives and recommended focus areas
